Everything about Cozy Cottage Scents is fun. How many people can say that about their jobs? The best part has to be reading pages and pages of fragrance oil descriptions. When the samples arrive, I can hardly wait for them to reach room temperature to start sniffing. I always tell myself I'll stop after 10 sample sniffs to prevent "candle nose" but I can never resist and I keep on sniffing. Candle nose is an interesting phenomenon. The ability to smell anything at all is gone. Just gone, nose is on overload. Similar to having the worst cold in the world and you can't taste your food. Even the "coffee bean" trick doesn't help. Only time heals the candle nose!
Picking colors, deciding on sprinkles, creating labels and adding the raffia bows to each tart cello bag all adds to the fun. Scent disasters, and there are many, and oil spills are not fun although some scent disasters actually are down right hilarious. One of our customers accidentally referred to our Corner Laundry scent as Dirty Laundry. Trust me, we have created some REAL Dirty Laundry scents and not on purpose - see my previous blog post about Testing, Testing, Testing.
We keep a gigantic Excel spreadsheet of all our fragrances, formulas, colors, listings, successes, failures and, of course, a wish list. The wish list is the longest of all. Isn't that always true? Looking at that Excel spreadsheet is similar to a conductor looking over the orchestra knowing the beauty that is about to explode. Creating a perfect scent is sheer joy.
Worrying is the worst part of the job. Supplier prices have shot up just like gasoline and groceries. On the positive side, we are now using USPS Regional Rate boxes and have been able to lower our shipping prices. We're consumers, too, and we know low shipping is a factor in buying decisions. Marketing is a constant struggle. Trying to get the word out, posting on Facebook, sponsoring Giveaways, newsletters and blogging. Google Analytics is helping us track our website traffic, rather addicting, too!
The BEST marketing of all is when our customers post reviews about our tarts. Let's just say that we highly encourage you (hint hint) to post your raves about our tarts on any and all candle or wax tart forums. Wish you could hear our cheers of glee each time we read one. Your positive reviews mean the world to us. Thank you so very much!
Lulu and PertFacebook